A Data Storytelling Agency in Ohio
- We find the star in every mission.

Case Study

New Brand Development: BoltBoard – Racing Across the Water with Sleek, High-Performance Paddleboards

Origins & Concept.

BoltBoard emerged as a pandemic-era passion project, designed to help people enjoy the stunning mountain lakes of the Pacific Northwest while maintaining safe social distance. Created by the Creative Director of Plotline.us, the brand drew inspiration from Hawaiian tribal aesthetics, race-inspired design, and high-performance materials like carbon fiber.

Product Innovation

The BoltBoard lineup featured three sleek sizes—10’, 12’, and 14’—designed for recreation and competitive paddling. Manufactured in China with quick four-week reordering, the boards were crafted for durability, speed, and style.

Each package included:

Retractable three-piece carbon paddle


High-efficiency three-way pump


Compact travel bag & repair kit


All at an accessible price point of $650, making premium performance gear affordable and adventure-ready.

Market Positioning & Results

Originally envisioned for Costco distribution, BoltBoard found success by balancing minimal upfront investment with high-value design. The brand blended aesthetics with engineering, creating a high-performance paddleboard experience that resonated with outdoor enthusiasts.BoltBoard proves that smart design, strategic sourcing, and a compelling brand identity can carve out a unique space in the recreation market—even in uncertain times.

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What we delivered.

At Plotline, we designed a dynamic case study to showcase how nonprofits and organizations can use real-time visual storytelling to enhance transparency, fundraising, and public engagement. This interactive framework features live data visualizations, impact milestones, financial transparency modules, and social proof integrations, all designed to replace static reports and pitch decks with a continuously updated, story-driven experience. Whether tracking environmental progress, showcasing donor impact, or rallying community support, this living case study model offers a scalable solution for nonprofits across industries. Imagine your organization’s mission brought to life—not just in reports, but in a powerful, interactive narrative that evolves with your impact.

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