BoltBoard emerged as a pandemic-era passion project, designed to help people enjoy the stunning mountain lakes of the Pacific Northwest while maintaining safe social distance. Created by the Creative Director of Plotline.us, the brand drew inspiration from Hawaiian tribal aesthetics, race-inspired design, and high-performance materials like carbon fiber.
Product Innovation
The BoltBoard lineup featured three sleek sizes—10’, 12’, and 14’—designed for recreation and competitive paddling. Manufactured in China with quick four-week reordering, the boards were crafted for durability, speed, and style.
Retractable three-piece carbon paddle
High-efficiency three-way pump
Compact travel bag & repair kit
All at an accessible price point of $650, making premium performance gear affordable and adventure-ready.
Originally envisioned for Costco distribution, BoltBoard found success by balancing minimal upfront investment with high-value design. The brand blended aesthetics with engineering, creating a high-performance paddleboard experience that resonated with outdoor enthusiasts.BoltBoard proves that smart design, strategic sourcing, and a compelling brand identity can carve out a unique space in the recreation market—even in uncertain times.
At Plotline, we designed a dynamic case study to showcase how nonprofits and organizations can use real-time visual storytelling to enhance transparency, fundraising, and public engagement. This interactive framework features live data visualizations, impact milestones, financial transparency modules, and social proof integrations, all designed to replace static reports and pitch decks with a continuously updated, story-driven experience. Whether tracking environmental progress, showcasing donor impact, or rallying community support, this living case study model offers a scalable solution for nonprofits across industries. Imagine your organization’s mission brought to life—not just in reports, but in a powerful, interactive narrative that evolves with your impact.