A Data Storytelling Agency in Ohio
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Case Study

Formula 1 Connections – Mapping Two Decades of Racing History

OVERVIEW

Formula 1 is a sport defined by driver-team relationships, historic takeovers, and shifting sponsorships. To visualize this complex network, Plotline.us developed Formula 1 Connections, an interactive data visualization that maps every F1 driver and team from 2000-2021. Using D3.js, this project reveals the intricate web of connections between drivers, teams, and their countries of origin.


Key Features & Methodology

  • Radial Network Visualization – Drivers, teams, and countries are mapped in a web of connections, making team histories instantly recognizable.
  • Dynamic Interactions – Users can hover over a driver or team node to see detailed relationships, with an option to display team and country labels for added clarity.
  • Historical Team Evolution – The visualization accounts for team buyouts, rebrands, and mergers, distinguishing between long-standing teams and those that evolved through multiple takeovers.
  • Scalable & Responsive – Built using D3.js, ensuring a smooth, interactive experience across desktop and mobile.


Impact & Insights

Formula 1 Connections transforms decades of racing history into an intuitive, engaging experience, allowing fans and analysts to explore the fluid nature of F1 team structures. From Jordan Grand Prix’s evolution into Aston Martin to Jaguar Racing’s transformation into Red Bull Racing, the project showcases the sport’s dynamic landscape in a way that static charts and tables cannot match.


By blending data storytelling with interactive visualization, this project highlights how F1 is not just about speed on the track, but also about the ever-changing alliances behind the scenes.

Visit the live URL here.

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What we delivered.

At Plotline, we designed a dynamic case study to showcase how nonprofits and organizations can use real-time visual storytelling to enhance transparency, fundraising, and public engagement. This interactive framework features live data visualizations, impact milestones, financial transparency modules, and social proof integrations, all designed to replace static reports and pitch decks with a continuously updated, story-driven experience. Whether tracking environmental progress, showcasing donor impact, or rallying community support, this living case study model offers a scalable solution for nonprofits across industries. Imagine your organization’s mission brought to life—not just in reports, but in a powerful, interactive narrative that evolves with your impact.

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